Avon to Launch Teen Beauty Business

New York–To better target teens, beauty products giant Avon Products announced it will launch a new beauty business, complete with a print catalog and a Website. The teen business, which will not debut until early 2003, will also use teen “Avon ladies” to sell to other teens.

Avon hired magazine publishing executive Deborah Fine as president of its new teen business. Fine, who will join Avon on Sept. 4, was a senior executive at Conde Nast Publications since 1994, serving most recently as vice president/publisher of “Glamour” magazine.

Said chief executive Andrea Jung in a statement: “Marketing to teens is a continuation of our stated strategy to extend Avon’s brand equity into new customer segments, new distribution channels and new product categories.” In the United States, the company’s largest market, 43% of Avon customers are between the ages of 15 and 34 years old. In China, a much newer market, that age group is 75% of the clientele.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.