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Oct 01, 2005 9:30 PM  By

Cuddledown gets charitable with cashmere

Did you know that October is National Breast Cancer Awareness month? Portland, ME-based bedding cataloger Cuddledown did, and it’s teaming with vendors to donate 10% of its October retail sales of luxury cashmere gifts to the National Breast Cancer Foundation. What’s more, its holiday cashmere collection, which includes blankets, loungewear, and slippers, will be modeled in the catalog by breast cancer survivors. Cuddledown will donate 5% of retail sales of the cashmere items; its vendors — Reliable of Milwaukee, Acorn Products, Zambaiti USA, and Alashan Cashmere Co. — will contribute the remaining 5%. Cuddledown’s color separator, Vermillion, and its printer, Quebecor World, are also participating in the breast cancer benefit. The cashmere collection is available through the 32-year-old Cuddledown’s catalog and Website as well as in its two stores in Maine. We typically don’t need a reason to indulge in cashmere, but if we did, this would be a great one.

Spirit Elements shows love to schools

As if teaching isn’t a tough enough job, the average teacher spends nearly $600 of his own money to buy classroom materials for his students. Boulder, CO-based home and garden furnishings merchant Spirit Elements is lending a hand by donating 1% of its August sales to iLoveSchools.com. This San Diego-based organization acts as a free matchmaking service for learning institutions. Teachers request materials and supplies, while potential donors search for teachers in need of their gifts. Spirit Elements is certainly no stranger to giving back. Each month the company designates a charity to receive 1% of sales proceeds through its Spirit of Giving program. Spirit Elements selects the charitable organization based on the organization’s contributions, mission statement, and commitment to the community. Previous recipients include the American Kidney Fund, the Juvenile Diabetes Research Foundation, the National Wildlife Federation, and the American Red Cross’s Tsunami Relief Fund. Such generosity shows that Spirit Elements is most definitely a kindred spirit to charities.

Why is that box meowing?

A returns processor at Country Home Products, which produces the DR Power Equipment catalog, in late July got a little surprise — or rather, five little surprises. A South Carolina customer returning a brush trimmer inadvertently sent back five kittens to the Vergennes, VT-based mailer. The customer had stored the trimmer in a barn and did not look in the box before sealing it and shipping it back to the marketer. The three-week-old kittens, which arrived in Vermont via FedEx on July 27 after a two-day journey, were taken to a Humane Society shelter in Middlebury, VT. At the shelter, a black cat named Hazel whose kittens had just been weaned became a surrogate mother to the five meowing misfits. The kittens were due to be put up for adoption in mid-August. This story brings two thoughts to mind: For one, we bet those kittens are awfully glad that the customer decided to spring for expedited shipping. Second, we wonder how many of Country Home Products’ operations employees decided to adopt one of these furry feline returns.

CONTACT US…

E-mail: mdowling@primediabusiness.com Phone: 203-358-9900 Fax: 203-358-5823 Letter: 11 River Bend Drive South, Stamford, CT 06907 or visit us on the Web at www.MultichannelMerchant.com