EDDIE BAUER’S PUFFED-UP ANNIVERSARY
WE’RE ALL ABOUT RECOGNIZING THE MILESTONE ANNIVERSARIES of companies in the multichannel selling industry. But a release issued last month touting the 68th anniversary of Eddie Bauer inventing and patenting the first quilted down jacket in the U.S. is a dubious achievement. Really? Sixty-eight? They couldn’t wait two years for the big 7-0 to make this type of announcement? The release also points out the Eddie Bauer’s twice-certified, premium down has the highest fill power and most accurate weather ratings to better provide high-efficiency insulation. Those are compelling arguments for down products — a lot more compelling than celebrating a 68-year-old patent.
VERMONT COUNTRY STORE CLOTHESLINES LAUNDRY SNOBS
THE VERMONT COUNTRY STORE HAS A MESSAGE TO CONSUMERS: consider putting up a clothesline to dry your laundry — especially if you live in places where clotheslines are prohibited. The merchant’s Fall 2008 catalog and Website includes an editorial “promoting a new kind of civil disobedience to save energy and help the planet” in encouraging clotheslines.
“Is it not the height of snobbery to declare hanging clothes out to dry illegal?” the editorial asks, noting that someone years ago in some rich, exclusive development decided that clotheslines were déclassé and declared them illegal. “Such ordinances and association rules fly in the face of efficient energy use and it’s time to get rid of them.”
The company says it’s not trying to shame anyone into getting rid of their dryer, “but we are trying to gain the right for anyone to put up a clothesline and dry their laundry the old-fashioned way. It’s not only frugal, but a commonsense way to reduce our impact on the planet.”
We agree with Vermont Country Store in theory; in practice, we probably won’t be stringing up a clothesline. But maybe we’ll dust off the drying rack.