BackcountryStore.com Launches Print Catalog

Heber City, UT-based BackcountryStore.com, an online marketer of high-end gear for outdoor sports, is making its way across a new trail with this month with the launch of a print catalog.

Mailed to more than 125,000 house file names, the 24-page catalog features products from the company’s most popular manufacturers, including The North Face, Burton, Arc’Teryx, Marmot, Black Diamond, and Salmon. Products include the $164 Denail Jacket for men; the $119.99 Heart Rate Monitor Watch; the $64.95 North Face Hot Shot Backpack; and the $89.95 Harmony Monterey PFD life jacket. The company plans to produce five or six editions a year.

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