Bare Necessities Launches Catalog May 8, 2008 9:44 AM
, By Tim Parry
JobZone
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Online intimate apparel merchant Bare Necessities has
launched its first-ever print catalog, with an at-home date of May 14.
The 10-year-old retailer will be mailing the majority of its initial book to
its house file, which includes about 1 million names, says Dan Sackrowitz, vice
president of marketing and business development at Bare Necessities.
"The print catalog will enable us to develop and maintain relationships
with customers in new ways," Sackrowitz says. San Francisco-based direct
marketing firm Haggin Marketing provided the creative, strategic, and analytic
strategies for the Bare Necessities launch.
Avenel, NJ-based Bare Necessities has done occasional package insert or
postcard mailing in the past, says Sackrowitz. The company is planning on four
catalog drops this year. It will plan 2009 based on the response it gets from
those four books.
The company sells men's underwear and women's lingerie brands such as Calvin
Klein, Chantelle, Hugo Boss, La Perla, Nike, Spanx, Wacoal, and Wolford. Its
target customer is women age 30 and older; it has an average sale of $90, according
to Sackrowitz.
