Bass Pro Shops Launches Women’s Apparel Spin-off

Bass Pro Shops is not just about rugged outdoorsmen, and it wants women to know that.

So in March the cataloger/retailer of outdoor gear launched the 80-page Bass Pro Shops Collections, its first book to target women. Larry Whiteley, spokesperson for the Springfield, MO-based merchant, says the women’s apparel catalog will be produced annually.

“What spurred the catalog was the growth of our retail stores and consumers finding out we are more than just a fishing store,” Whiteley says.

The book, which mailed to both customers and prospects, sells activewear, swimwear, lingerie, and accessories. The Collections line first appeared in Bass Pro Shops Outdoor World superstores in 2003. In addition to the proprietary brand, the catalog offers apparel from national brands such as Clarks, Columbia, and Merrell.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.