Bassett Downsizing DCS, Staff and Catalog

Bassett Furniture Plans to Save $7 million to $8 million a year with a new cost-cutting plan. The company’s fourth-quarter sales fell 19%, to $62 million; Bassett also posted a net loss of $37.8 million during the quarter.

How will Bassett save up to $8 million? The company on March 1 closed its distribution center in Mount Airy, NC. All work from that facility has been transferred to other centers in the U.S. and Asia.

Bassett also said in March that it’s cutting 50 jobs companywide in corporate, retail, administration, customer service, manufacturing and marketing. And the manufacturer/merchant will reduce its marketing presence on television.

Its print catalog, which was launched in 2006, will also be smaller going forward: Bassett plans to change from a 48-page standard-size catalog to a 24-page slim-jim book (measuring 6″ × 10-1/2″), according to marketing analytics and circulation director Jay Moore.

What’s more, the company will reduce its catalog circulation by 30%.

One place Bassett is not cutting back is online. The company this year has been investing in revamping its Website, with the new-and-improved site scheduled to debut around May 1.

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Bassett Downsizing DCs, Staff and Catalog

Bassett Furniture plans to save $7 million to $8 million a year with a new cost-cutting plan. The company last month announced its fourth-quarter sales fell 19%, to $62 million. What’s more, it posted a net loss of $37.8 million during the quarter.

How will Bassett save up to $8 million? The company on March 1 closed its distribution center in Mount Airy, NC. All work from the facility has been transferred to other centers in the U.S. and Asia.

Bassett is also cutting 50 jobs companywide in corporate retail, administration, customer service, manufacturing, and marketing. And the manufacturer/merchant will reduce its marketing presence on television.

Its print catalog, which was launched in 2006, will also be smaller going forward: Bassett plans to change from a 48-page standard size catalog to a 24-page slim-jim book (6” X 10 ½”), according to marketing analytics and circulation director Jay Moore.

What’s more, the company will reduce catalog circulation 30%.

Bassett is investing in revamping its Website, however. The new-and-improved site is set to debut around May 1.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.