Benchmark 2002: Lists and E-Lists

There’s no need to tell you that the industry and the economy have changed dramatically since July 1999, when we conducted the previous Catalog Age Benchmark Report on Lists. So it shouldn’t be surprising that list and e-list practices have also changed during the past two years.

Some of the differences between participants in the new Benchmark Report (conducted this past fall) and respondents to the previous survey are significant.

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