Betteridge Chooses Borderfree for Global Ecommerce

Jun 25, 2014 9:23 PM  By

Fine jeweler and watch retailer Betteridge announced that it has partnered with Borderfree to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.

“With Borderfree, we have extended Betteridge’s exceptional, personalized service to clientele around the globe,” said Win Betteridge, Director of Business Development, Betteridge, in a press release. “I am proud that our international customers will now enjoy the same effortless online shopping experience as those purchasing domestically.”

Over the past decade, international sales grew to nearly 10% of Betteridge’s total revenue, but several elements of the company’s international business held it back from even greater sales abroad.

The risk of international credit card fraud, combined with the logistics of coordinating international shipping, were too complex for the company to manage effectively at scale.

By leveraging Borderfree’s technology and services platform, Betteridge can now present customers around the world with product prices in their preferred currency, guarantee the lowest possible total price including customs and taxes, and ensure seamless international shipping.

Additionally, with secure international credit card transactions, Betteridge can offer its customers the flexibility and confidence they desire.

“Betteridge is already seeing significant demand coming from customers around the globe, and we’re excited to help them take their international business to the next level,” said Michael DeSimone, CEO, Borderfree. “Betteridge is a historic American fine jeweler and thus a natural fit for the slate of iconic brands we partner with and bring to international shoppers eager for American goods.”