Iconic American fashion brand Bill Blass has chosen Borderlinx to lead the global distribution of its high-end product range, rounding out the retailer’s major brand re-launch.
Bill Blass set the standard for American designer brands when it was founded in 1970, and today it continues in the spirit of innovation by becoming the first global eCommerce-only designer brand.
To drive Bill Blass’ digital business worldwide, Borderlinx’s Global eCommerce Solutions provide international customers with an integrated service that calculates the landed shipping costs, including taxes and duties, without disrupting the brand’s checkout experience.
“Our re-launch is rooted in catering to eCommerce customers worldwide,” said Stuart Goldblatt, President and COO of Bill Blass. “Offering visitors an accurate and automated shipping cost has eliminated the troubles commonly faced when making purchases as an international shopper.”
Additionally, Borderlinx’s SaaS solution allows Bill Blass to ship directly to customers from its own warehouse. This shortens overall processing and transit times and saves on the cost of shipping domestically to the Borderlinx export hub. The Borderlinx solution also offers the retailer a full array of seamless cross-border services including product export and import restriction checks, local currency conversions, creation of customs paperwork, an end-to-end international returns solution and much more.
“Bill Blass is reshaping the way people think about eCommerce by creating a customer experience that is unparalleled by other online retailers,” said Jérôme Mercier, CEO of Borderlinx. “Borderlinx is maintaining this unique engagement by allowing international customers to shop like locals. Zero interruptions in the checkout process will create returning customers no matter where they live in the world.”
With the help of Borderlinx’s easy system integration, Bill Blass was able to quickly introduce itself as a worldwide brand to shoppers everywhere.
“Borderlinx allowed billblass.com to launch ‘day one’ with the ability to ship to 65 international countries,” said Kelly DeMeester, Business Director of Bill Bass. “It was a real game changer to be on the international stage immediately. It made the firm a truly global brand, both in perception and in sales.”