Blair Launching Wholesale Business

Venerable apparel and home goods mailer Blair Corp. is branching out into a new market. The Warren, PA-based company has formed a wholesale subsidiary, Allegheny Trail Corp., that will sell outdoor apparel and sportswear to sporting goods and recreational retailers.

Blair has tapped Dick Holcombe—formerly the chief marketing officer/head merchant of A.J. Prindle and Co.–as general manager of the new business. Allegheny Trail will debut its core basics for spring 2004 at trade shows next month and plans to introduce hard goods and additional apparel selections in the fall.

“Allegheny Trail will allow the outdoor retailer to have a quality line of apparel, at very competitive price points and good margins,” Holcombe said in a statement.