Blair Signs Agreement with Procter & Gamble

Warren, PA-base apparel and home decor cataloger Blair Corp. has forged a marketing pact with Procter & Gamble’s Tide Fabric Care Network to leverage each brand between its customer bases.

Blair wants to reach new consumers by promoting its clothing and home products in Tide’s Tips and Timesavers e-mail newsletter, which has more than 2 million subscribers. In return, customers will be encouraged to interact with the Tide brand online at and plan to send reciprocal e-mails.

The Tide Fabric Care Network, which includes fabric care brands Bounce, Dryel, Dreft, Febreze, and Ivory Snow, operates the Website and the monthly e-mail newsletter.