Warren, PA-base apparel and home decor cataloger Blair Corp. has forged a marketing pact with Procter & Gamble’s Tide Fabric Care Network to leverage each brand between its customer bases.
Blair wants to reach new consumers by promoting its clothing and home products in Tide’s Tips and Timesavers e-mail newsletter, which has more than 2 million subscribers. In return, Blair.com customers will be encouraged to interact with the Tide brand online at Tide.com. Blair.com and Tide.com plan to send reciprocal e-mails.
The Tide Fabric Care Network, which includes fabric care brands Bounce, Dryel, Dreft, Febreze, and Ivory Snow, operates the Tide.com Website and the monthly e-mail newsletter.