Blair Signs Agreement with Procter & Gamble

Warren, PA-base apparel and home decor cataloger Blair Corp. has forged a marketing pact with Procter & Gamble’s Tide Fabric Care Network to leverage each brand between its customer bases.

Blair wants to reach new consumers by promoting its clothing and home products in Tide’s Tips and Timesavers e-mail newsletter, which has more than 2 million subscribers. In return, Blair.com customers will be encouraged to interact with the Tide brand online at Tide.com. Blair.com and Tide.com plan to send reciprocal e-mails.

The Tide Fabric Care Network, which includes fabric care brands Bounce, Dryel, Dreft, Febreze, and Ivory Snow, operates the Tide.com Website and the monthly e-mail newsletter.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.