Bloomin’ good year for

Higher gross profit margins and operational efficiencies—not to mention greater revenue–enabled multichannel gifts marketer (Nasdaq: FLWS) to dramatically pare down its net loss for the year.

For the year ended June 30, the Westbury, NY-based company’s sales were $497.2 million, up 12% from $442.2 million the previous year. In addition to its core 1-800-Flowers business, the company includes The Popcorn Factory, Plow & Hearth, and HearthSong catalogs. Online revenue increased 19%, to $218.2 million. The company’s net loss shrank from $41.3 million last year to $1.5 million.

For the fiscal fourth quarter, revenue was $140.3 million, up 6% from $132.3 million last year. Online revenue increased 9%, to $68.5 million. “Telephonic” revenue increased 3%, to $63.7 million.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.