Bloomin’ good year for 1-800-Flowers.com

Higher gross profit margins and operational efficiencies—not to mention greater revenue–enabled multichannel gifts marketer 1-800-Flowers.com (Nasdaq: FLWS) to dramatically pare down its net loss for the year.

For the year ended June 30, the Westbury, NY-based company’s sales were $497.2 million, up 12% from $442.2 million the previous year. In addition to its core 1-800-Flowers business, the company includes The Popcorn Factory, Plow & Hearth, and HearthSong catalogs. Online revenue increased 19%, to $218.2 million. The company’s net loss shrank from $41.3 million last year to $1.5 million.

For the fiscal fourth quarter, revenue was $140.3 million, up 6% from $132.3 million last year. Online revenue increased 9%, to $68.5 million. “Telephonic” revenue increased 3%, to $63.7 million.

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