Blyth Buys Two European Home Decor Marketers

Greenwich, CT-based Blyth, the parent company of gifts and housewares mailers Miles Kimball and Walter Drake, on Sept. 13 announced it had acquired Edelman, a designer/marketer of home, garden, and seasonal decor, and Euro-Decor, a designer/marketer of gifts and florist products. Both companies are based in the Netherlands. Their combined sales for 2003 were 75 million euros.

The two companies will operate under Blyth’s Wholesale Group. Mike Muoio, president of Blyth’s Miles Kimball catalog division, says that the possibility of leveraging the companies’ goods in the unit’s catalogs hasn’t been considered yet. “We’re aware of their products,” he says, “but haven’t actively considered anything yet.”

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