Milwaukee-based Brady Corp., the $555 million parent company of business safety and signage cataloger Seton, is buying one of Seton’s rivals: Buffalo, NY-based EMED Co. Brady is paying private equity firm Summit Partners $190 million for the $55 million EMED.
“EMED is a well-established brand with a proven track record of high, sustainable profitability,” Brady president/CEO Frank M. Jaehnert said in a statement. “It aligns well with Brady’s core business and strengthens our position in several key areas, including government, transportation, traffic control, and grounds identification.”
Summit Partners bought EMED in 1999. Brady has acquired 27 companies since 1995. Robert W. Baird & Co. advised Brady Corp. on this latest deal.