Broder Bros. Buys Rival

Plymouth, MI-based Broder Bros. has made its fourth acquisition in two years. On Sept. 8, the b-to-b cataloger of imprintable sportswear agreed to buy competitor Alpha Shirt Co. from Cleveland-based private equity firm Linsalata Capital Partners. The deal is expected to close in later this month.

During the past two years, Broder Bros. also acquired Full Line Distributors, Gulf Coast Sportswear, and T-Shirts & More.

Broder expects to keep the Alpha Shirt brand separate, supporting it with its own catalog, Website, unique product offering, customer service, and sales force.

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