Bronson Labs sold to unnamed company

On Jan. 21, nutritional supplements manufacturer/marketer Twinlab Corp. sold its Bronson Laboratories catalog division for $8.0 million in cash. The buyer is an anonymous privately held New York-based manufacturer of dietary supplements.

Twinlab spokesperson Bill Rizzardi says that the company wishes not to be identified. When asked if the buyer already had a catalog business, Rizzardi said that the Bronson deal may be “an adjunct or the beginning of a catalog business.”

The transaction effectively ends Twinlab’s rocky run in the catalog business. The Hauppage, NY-based company paid $56.1 million for Bronson in April 1998. The sale “is a continuation of what we’ve been doing for the last 18-24 months, which is selling off our noncore assets,” Rizzardi says. Twinlab will use the proceeds of the sale to reduce borrowings outstanding under its revolving credit facility and will focus on selling supplements and vitamins to health-food stores.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Bronson Labs sold to unnamed company

On Jan. 21, nutritional supplements manufacturer/marketer Twinlab Corp. sold its Bronson Laboratories catalog division for $8.0 million in cash. The buyer is an anonymous privately held New York-based manufacturer of dietary supplements.

Twinlab spokesperson Bill Rizzardi says that the company wishes not to be identified. When asked if the buyer already had a catalog business, Rizzardi said that the Bronson deal may be “an adjunct or the beginning of a catalog business.”

The transaction effectively ends Twinlab’s rocky run in the catalog business. The Hauppage, NY-based company paid $56.1 million for Bronson in April 1998. The sale “is a continuation of what we’ve been doing for the last 18-24 months, which is selling off our noncore assets,” Rizzardi says. Twinlab will use the proceeds of the sale to reduce borrowings outstanding under its revolving credit facility and will focus on selling supplements and vitamins to health-food stores.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.