Bronson Labs sold to unnamed company

On Jan. 21, nutritional supplements manufacturer/marketer Twinlab Corp. sold its Bronson Laboratories catalog division for $8.0 million in cash. The buyer is an anonymous privately held New York-based manufacturer of dietary supplements.

Twinlab spokesperson Bill Rizzardi says that the company wishes not to be identified. When asked if the buyer already had a catalog business, Rizzardi said that the Bronson deal may be “an adjunct or the beginning of a catalog business.”

The transaction effectively ends Twinlab’s rocky run in the catalog business. The Hauppage, NY-based company paid $56.1 million for Bronson in April 1998. The sale “is a continuation of what we’ve been doing for the last 18-24 months, which is selling off our noncore assets,” Rizzardi says. Twinlab will use the proceeds of the sale to reduce borrowings outstanding under its revolving credit facility and will focus on selling supplements and vitamins to health-food stores.

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Bronson Labs sold to unnamed company

On Jan. 21, nutritional supplements manufacturer/marketer Twinlab Corp. sold its Bronson Laboratories catalog division for $8.0 million in cash. The buyer is an anonymous privately held New York-based manufacturer of dietary supplements.

Twinlab spokesperson Bill Rizzardi says that the company wishes not to be identified. When asked if the buyer already had a catalog business, Rizzardi said that the Bronson deal may be “an adjunct or the beginning of a catalog business.”

The transaction effectively ends Twinlab’s rocky run in the catalog business. The Hauppage, NY-based company paid $56.1 million for Bronson in April 1998. The sale “is a continuation of what we’ve been doing for the last 18-24 months, which is selling off our noncore assets,” Rizzardi says. Twinlab will use the proceeds of the sale to reduce borrowings outstanding under its revolving credit facility and will focus on selling supplements and vitamins to health-food stores.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.