On Jan. 21, nutritional supplements manufacturer/marketer Twinlab Corp. sold its Bronson Laboratories catalog division for $8.0 million in cash. The buyer is an anonymous privately held New York-based manufacturer of dietary supplements.
Twinlab spokesperson Bill Rizzardi says that the company wishes not to be identified. When asked if the buyer already had a catalog business, Rizzardi said that the Bronson deal may be “an adjunct or the beginning of a catalog business.”
The transaction effectively ends Twinlab’s rocky run in the catalog business. The Hauppage, NY-based company paid $56.1 million for Bronson in April 1998. The sale “is a continuation of what we’ve been doing for the last 18-24 months, which is selling off our noncore assets,” Rizzardi says. Twinlab will use the proceeds of the sale to reduce borrowings outstanding under its revolving credit facility and will focus on selling supplements and vitamins to health-food stores.