Brookstone Bouncing Back

Second-quarter net sales for gifts and gadgets cataloger/retailer Brookstone (Nasdaq: BKST), which mails the Hard-to-Find Tools, Gardener’s Eden, and Brookstone catalogs, increased 9.4% to $99.9 million. That’s up from $91.3 million for the same period last year. For the three-month period ended June 30, same-store sales increased 2.1%.

The Merrimack, NH-based merchant does not break out direct sales results, but CEO Lou Mancini said in a release: “Our direct-to-consumer business continues to drive increases in both sales and profitability.” Brookstone nearly cut its net loss in half from a year ago. For the second quarter, the company’s net loss was $6.46 million, compared to $10.9 million for the period in 2006.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.