Brookstone Loss Widens

Merrimack, NH-based Brookstone (Nasdaq: BKST), which mails the Brookstone, Hard-to-Find Tools, and Gardeners Eden catalog titles, posted a wider net loss for the third quarter, although its direct marketing segment posted double-digit sales gains.

Brookstone reported a net loss of $6.7 million for the quarter ended Oct. 30, compared to a net loss of $5.9 million last year.

Total company sales climbed 15.9% to $85.4 million, compared to $73.7 million for the third quarter in 2003. Direct marketing sales jumped 17.9% to $15.8 million, while comparable store sales rose 4%.

To continue its direct marketing momentum, Brookstone says it will increase fourth quarter catalog circulation 72%, to 19 million books mailed, compared with 11 million last year.

In its financial release, Brookstone says that it generally carries a loss over the first three quarters and makes its profit for the year in the fourth quarter.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.