Brookstone Puts Gardeners Eden Up for Sale

Two months after it agreed to be sold to a consortium of investors, cataloger/retailer Brookstone announced that it was putting its Gardeners Eden title up for sale. Selling gardening décor and accessories via catalog, the Web, and five stores, Gardeners Eden had sales of $16 million last year; it also had a pretax operating loss of $3.6 million.

“The divestiture of Gardeners Eden will allow Brookstone to dedicate all of its energy and resources to our core Brookstone business,” Brookstone chairman/president/CEO Michael Anthony said in a statement. In addition to its flagship brand, which sells high-tech gadgets and gifts, Brookstone also mails the Hard-to-Find Tools catalog.

On April 15, Brookstone signed a definitive agreement to be sold to OSIM International, J.W. Childs Associates, and Temasek Capital. It had acquired Gardeners Eden from Williams-Sonoma in 1999.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.