Bulls and Bears: Beware the Ides of March

Ticker symbol Company Price as of 3/28/03 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital
DIRECT TO CONSUMER
BL Blair Corp. $23.51 $26.80 $18.25 (1.3%) $70.96 6.2%
CWTR Coldwater Creek 9.47 17.05 7.97 (3.0) 29.55 0
FLWS 1-800-Flowers.com 6.72 14.68 $4.75 (3.7) 8.03 11.3
HNV Hanover Direct 0.22 0.44 0.16 (19.2) 3.31 43.9
JILL J. Jill Group 11.60 27.50 9.51 (14.7) 17.29 13.5
LVC Lillian Vernon Corp. 4.21 8.25 3.65 (10.6) 29.72 0
MBAY MediaBay 0.85 6.04 0.77 6.2 3.34 63.2
SPGLA Spiegel 0.08 3.72 0.08 (61.8) 22.53 466.8
DIRECT TO BUSINESS
BBOX Black Box Corp. $29.63 $55.70 $25.58 (1.0%) $30.50 13.9%
CDWC CDW Computer Centers 40.80 56.90 36.30 (1.0) 48.33 0
HSIC Henry Schein 45.10 57.73 34.17 (1.3) 63.13 22.5
MSM MSC Industrial Direct 15.99 23.10 9.30 (0.9) 11.66 0.3
NEB New England Business Service 25.60 29.31 19.99 3.6 41.24 52.4
PCCC PC Connection 5.25 10.90 3.72 18.7 47.95 5.1
MALL PC Mall 3.15 5.10 1.76 (16.3) 78.06 4.1
PFP Premier Farnell 5.49 10.01 4.25 (20.2) 7.84 74.9
SCHS School Specialty 17.98 24.94 17.02 (4.6) 39.68 52.1
SSPY Sport Supply Group 1.95 2.10 1.07 (2.6) 11.41 31.6
TESS Tessco Technologies 7.21 16.50 7.00 (7.2) 58.49 20.8
ZONS Zones 0.81 1.92 0.67 (5.2) 23.30 5.2
Sources: StockVal, Bloomberg

The March stock performance of the publicly traded marketers tracked by Catalog Age can be summed up in one word: ouch.

Only one of the eight consumer catalogers — audiotape marketer MediaBay — appreciated in value. And among the 12 business-to-business catalogers tracked, just New England Business Service (NEBS) and PC Connection ended the month in better shape than they’d started. PC Connection was the biggest winner, gaining nearly 19%, to $5.25 a share.

The biggest loser is — no prizes for guessing — Spiegel. The general merchandise cataloger/retailer, whose titles include Eddie Bauer and Newport News, filed for Chapter 11 bankruptcy protection on March 17. Spiegel stock fell nearly 62%, becoming a penny stock.

Industrial supplies marketer Premier Farnell lost more than 20% of its value as well. In mid-March the parent company of the Newark Electronics and MCM Electronic catalogs posted a decline in pretax profit for the year ended Feb. 2.

Despite a slight dip in value, medical and dental supplier Henry Schein was the most expensive stock, at $45.10 a share. Last month CDW Computer Centers nabbed the top spot. And once again, Spiegel is bringing up the rear, with multititle mailer Hanover Direct again the second cheapest stock.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.