|Ticker symbol||Company||Price as of 3/28/03||52-week high||52-week low||% price change last month||Revenue per share T4Q||% total debt/total capital|
|DIRECT TO CONSUMER|
|JILL||J. Jill Group||11.60||27.50||9.51||(14.7)||17.29||13.5|
|LVC||Lillian Vernon Corp.||4.21||8.25||3.65||(10.6)||29.72||0|
|DIRECT TO BUSINESS|
|BBOX||Black Box Corp.||$29.63||$55.70||$25.58||(1.0%)||$30.50||13.9%|
|CDWC||CDW Computer Centers||40.80||56.90||36.30||(1.0)||48.33||0|
|MSM||MSC Industrial Direct||15.99||23.10||9.30||(0.9)||11.66||0.3|
|NEB||New England Business Service||25.60||29.31||19.99||3.6||41.24||52.4|
|SSPY||Sport Supply Group||1.95||2.10||1.07||(2.6)||11.41||31.6|
|Sources: StockVal, Bloomberg|
The March stock performance of the publicly traded marketers tracked by Catalog Age can be summed up in one word: ouch.
Only one of the eight consumer catalogers — audiotape marketer MediaBay — appreciated in value. And among the 12 business-to-business catalogers tracked, just New England Business Service (NEBS) and PC Connection ended the month in better shape than they’d started. PC Connection was the biggest winner, gaining nearly 19%, to $5.25 a share.
The biggest loser is — no prizes for guessing — Spiegel. The general merchandise cataloger/retailer, whose titles include Eddie Bauer and Newport News, filed for Chapter 11 bankruptcy protection on March 17. Spiegel stock fell nearly 62%, becoming a penny stock.
Industrial supplies marketer Premier Farnell lost more than 20% of its value as well. In mid-March the parent company of the Newark Electronics and MCM Electronic catalogs posted a decline in pretax profit for the year ended Feb. 2.
Despite a slight dip in value, medical and dental supplier Henry Schein was the most expensive stock, at $45.10 a share. Last month CDW Computer Centers nabbed the top spot. And once again, Spiegel is bringing up the rear, with multititle mailer Hanover Direct again the second cheapest stock.