|Ticker symbol||Company||Price as of 2/24/03||52-week high||52-week low||% price change last month||Revenue per share T4Q||% total debt/total capital|
|DIRECT TO CONSUMER|
|JILL||J. Jill Group||11.01||27.50||9.51||(13.5)||348||13.5|
|LVC||Lillian Vernon Corp.||4.00||8.25||3.65||3.7||247||0|
|DIRECT TO BUSINESS|
|BBOX||Black Box Corp.||$41.37||$55.70||$28.02||(8.4%)||$631||13.9%|
|CDWC||CDW Computer Centers||44.45||60.00||40.25||0.6||4,265||0|
|MSM||MSC Industrial Direct||17.82||24.36||9.30||(0.3)||816||0.3|
|NEB||New England Business Service||21.97||29.31||19.99||(9.8)||549||52.4|
|SSPY||Sport Supply Group||1.80||2.10||1.05||22.6||102||31.6|
|Source: StockVal, Bloomberg|
The weather may have been stormy in February, but the stock market was relatively calm for publicly traded catalogers. Few of the 20 companies tracked for Catalog Age by Waukee, IA-based Financial Advisory Partners experienced dramatic gains or losses in stock value. And while 10 of the companies saw their share prices drop, another 10 watched them increase.
The greatest gainer was multititle mailer Hanover Direct. The stock price of the apparel and home goods marketer, whose catalogs include Domestications, The Company Store, and Silhouettes, gained nearly 37% for the month. Then again, when you consider that Hanover was still worth only $0.21 a share as of Feb. 24, that jump in stock price doesn’t seem quite so impressive.
Among the business-to-business catalogers, PC Connection and Sport Supply Group were the big winners, with each seeing their share prices increase about 23%.
While stock prices for four of the catalogers fell more than 25% in January, in February the biggest loss, taken by audiotape marketer MediaBay, was less than 18%. The only other company to suffer a double-digit decline was women’s apparel cataloger/retailer J. Jill Group, whose price per share fell less than 14% in February. The biggest loser on the b-to-b side was medical supplier Henry Schein; its stock price lost 10% of its value.