Canadian Tire Goes Direct

Toronto–After some 80 years as a single-channel retailer, Canadian general merchandise marketer Canadian Tire Corp. has gone multichannel. With its March catalog, the company gave consumers the opportunity to phone in orders for the first time ever. (The retailer has circulated a big-book catalog for years, but it acted solely as a traffic driver, with no direct-response capability). Customers have had the chance to order online since November, when Canadian Tire launched its Website.

The new 438-page catalog offers 11,000 SKUs of merchandise. The Website offers 12,000 items, but that will increase to 20,000 by the end of the year.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.