The people have spoken: J.C. Penney is the most popular catalog in the country. Of the 498 catalog buyers surveyed in the 2001 Catalog Age Consumer Shopping Survey, more than one-fourth said they’d bought from a J.C. Penney catalog last year. That’s more than twice as many as bought from the second-most-popular catalog among respondents, Lands’ End.

	CATALOG	PERCENTAGE WHO SHOPPED FROM IT
1.	J.C. Penney	26.9%
2.	Lands’ End	13.0%
3.	L.L. Bean	10.0%
4.	Sears	5.4%
5.	Cabela’s	5.2%
6.	Chadwick’s of Boston	4.8%
7.	Eddie Bauer	4.4%
8.	Blair	3.6%
9.	Lane Bryant	3.4%
10.	Lillian Vernon (including Lilly’s Kids)	3.2%
Source: Catalog Age Consumer Shopping Survey

Marine Products Catalogs

It’s finally fishing and boating season for parts of the country that endured a long winter. Boaters are spiffing up their crafts, while anglers are stringing their rods and rehearsing stories about “the one that got away.”

1. Overton’s
2. L.L. Bean Fly Fishing
3. West Marine (includes E&B Discount Marine)
4. G. Loomis
5. Bass Pro Shops
6. Orvis
7. Westbank Anglers
8. Feather-Craft Fly Fishing
9. Boundary Waters
10. The Fly Shop

Note: Rankings are based on sales figures from the companies, when available, and estimates using data cards and other public information.

A Touch of Irish

In honor of St. Patrick’s Day, Catalog Age presents the country’s top catalogs selling Gaelic-themed merchandise.

1. Cashs of Ireland
2. Creative Irish Gifts
3. Shannon
4. The Emerald Collection
5. Blarney Gift Catalog
6. Rego Irish Records
7. GaelSong
8. Celtic Highlight
9. The Ceílí Co.
10. Irish Dancer’s Catalogue