The people have spoken: J.C. Penney is the most popular catalog in the country. Of the 498 catalog buyers surveyed in the 2001 Catalog Age Consumer Shopping Survey, more than one-fourth said they’d bought from a J.C. Penney catalog last year. That’s more than twice as many as bought from the second-most-popular catalog among respondents, Lands’ End.
SHOPPED FROM IT
|6.||Chadwick’s of Boston||4.8%|
|10.||Lillian Vernon (including Lilly’s Kids)||3.2%|
|Source: Catalog Age Consumer Shopping Survey|