June was the Second Straight Month that free shipping promotions were on the rise. According to the Catalog Tracker service of list firm Direct Media, 18% of catalogers offered complimentary shipping, up from 12% in June 2007.
The 225 books logged in June were down just 4% from 234 catalogs received in June 2007. The month’s haul included just three new titles: Arbico Organics, Expeditions and Road Scholar.