Celebrate Express Goes Public

On Oct. 20, Kirkland, WA-based party gifts and accessories marketer Celebrate Express joins catalogers such as Williams-Sonoma, Sharper Image, and Cabela’s as a publicly traded company.

According to news reports, the $51.7 million Celebrate Express, which began selling proprietary party products via catalog in 1994, plans to use the estimated $24 million in IPO proceeds to pay down its debt and to fund potential acquisitions of complementary businesses or products. Approximately 1.7 million shares are expected to be offered to the public at a range of $13 to $15 under the stock ticker “BDAY” on the Nasdaq exchange.

The company sells through three brands: the Birthday Express title, which represents about 80% of total sales and sells party products and accessories; its Storybook Heirlooms catalog, acquired in 2001, which sells specialty apparel business for girls; and the recently launched Costume Express, which offers Halloween outfits and accessories.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.