CELEBRITIES SELL OUT

Not content with being an acclaimed comedienne, Tracey Ullman has become an entrepreneur as the chairwoman/cofounder of Purpleskirt.com. This online boutique sells eclectic apparel and accessories, such as a Fringe Shoulder Bag ($110) and the Fabulous Pant ($237).

But Ullman is hardly the only celeb to set up cybershop. Cher, who’d put out the gothic-schlock Sanctuary catalog in the ’90s, maintains a Sanctuary boutique on her official site (www.cher.com), selling gift items such as a Cher Teddy Bear ($14.99) and Gothic Heart Pendant ($99.99).

And let’s not forget MVP.com, the online sporting-goods emporium cofounded by retired sports legends John Elway, Wayne Gretzky, and Michael Jordan. So who’s next? We can think of one “chief executive” who will need a job next year – the Clinton Cyber Cigar Shop, perhaps?

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.