Changing of the Guard at L.L. Bean

Freeport, ME—Leon Gorman, who has run the catalog company his grandfather Leon Leonwood (L.L.) Bean founded in the 1910s, has stepped upstairs to chairman. In his place, longtime Bean executive Chris McCormick has been promoted to president/CEO.

McCormick, 45, who has gradually climbed the corporate ladder to his most recent position of chief operating officer, becomes the first nonfamily member to run the 89-year-old apparel and sporting goods cataloger. He joined L.L. Bean in 1983 as assistant advertising manager.

When Bean died in 1967, Gorman took over the then-$5 million company. Thirty-four years later under Gorman’s stewardship, L.L. Bean has exceeded $1.1 billion in sales.

McCormick’s promotion is at least the second major change in the executive ranks this year at L.L. Bean. Earlier this year, former Cornerstone Brands executive Mark Fasold was named Bean’s CFO.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.