ChannelAdvisor Customers’ Cyber Weekend Sales Grew 20.6%

channeladvisor-250x135Customers’ same-store sales (SSS) increased 20.6% year-over-year during the five days from Thanksgiving through Cyber Monday — the Cyber Five. ChannelAdvisor customers grew their SSS 23.8% on Amazon, 20.6% on eBay and 54.4% on third-party marketplaces. Additionally, SSS on paid search channels like Google and Bing increased 19.1% year over year.

“Our sellers are celebrating a successful Cyber Five that exceeded industry forecasts by nearly 5 percent,” said ChannelAdvisor CEO Scot Wingo. “While Cyber Monday was still the weekend’s biggest shopping day, consumers were more active on Thanksgiving and Black Friday this year as retailers pushed their promotions early. We’ll be watching to see if this growth remains steady through December or drops because consumers finished their shopping at the front end of the holiday season.”

Additionally, mobile traffic for ChannelAdvisor’s retailer and manufacturer customers increased 45% year over year. This data indicates that consumers are using their smartphones and tablets to do their holiday shopping more and more each year.

“We’ve hovered around 30% mobile usage throughout 2014, but we saw that number increase to the mid-to-high 40’s over the holiday weekend,” said Wingo. “Thanksgiving was particularly interesting as mobile accounted for 49% of total web traffic. This likely benefited Amazon and eBay as both companies offer a favorable mobile user experience.”

ChannelAdvisor serves more than 2,700 customers and the SSS reports highlight transactional data for the billions of dollars in gross merchandise value (GMV) that flows through the ChannelAdvisor platform, excluding recent customer additions and attrition. GMV represents the overall volume of product sales made on a particular channel. These reports are used to measure the impact each channel is having on ecommerce during the industry’s busiest time of year.