ChannelAdvisor Partners with Alibaba Group’s

Mar 11, 2014 10:24 AM  By

ChannelAdvisor announced that it has partnered with Alibaba Group’s to help retailers bring their business across global borders.

Tmall Global is part of, one of the largest business-to-consumer marketplaces in China and part of the Alibaba Group. According to a release from ChannelAdvisor, China is a growing ecommerce market which could potentially be as large as $672 billion by 2018 and grow at 18% per year.

According to the announcement, this partnership will allow foreign businesses to use the Tmall Global solution to sell directly to Chinese consumers via, which reports account for 50% of China’s business-to-consumer market.

“We are impressed with ChannelAdvisor’s understanding of the China market and the growth opportunities it presents to the rest of the world,” said Lynn Dong, director of Tmall Global business development.

“Ultimately, this is a win-win situation for foreign businesses who want to enter China and for Chinese consumers who want to access a wider selection of products that were previously unavailable. We look forward to making this collaboration a great success,” Dong said.