CMS, Prefer Network Merge

St. Paul, MN-based Catalog Marketing Services has acquired the remaining part of New York-based cooperative database Prefer Network it did not already own. The merged company, called CMS Direct, will offer list processing, database, analytical, modeling e-commerce, and marketing consulting services. According to a release, the company is the first collaborative consumer catalog database to aggregate consumer-purchasing data at the SKU level for every model.

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