Collegiate Pacific Signs Fundraising Deal with Hershey

Dallas-based sports equipment cataloger Collegiate Pacific has signed an exclusive fundraising agreement with Hershey Foods Corp. that it says gives it entry into the multibillion-dollar fundraising market. Collegiate Pacific has been designated Hershey’s “exclusive sporting goods distributor” for the candy manufacturer’s fundraising product. Collegiate Pacific will promote the Hershey’s product line in its 1.3 million catalogs. In turn, Collegiate Pacific will receive sales leads from Hershey’s.