comScore Reports Green Monday Sales Up 15% to $1.6B

comScore, ecommerce, holiday shopping, 2014 holiday shopping, holiday shopping season, green Monday, cyber weekend 2014, cyber week, black Friday, black friday 2014, desktop shopping, online shopping, retail, online retailcomScore reported that that U.S. retail desktop spending on Green Monday (Dec. 8) were up 15% this year to $1.6 billion, compared to $1.4 billion in 2013. It was the third heaviest online spending day of the holiday season to date, after Cyber Monday and Tuesday, Dec. 2.

The term Green Monday — the second Monday in December — was coined by eBay in 2009 to mark its busiest sales day in December.

According to comScore, desktop spending for the first 38 days of the November-December holiday season was $35.4 billion, also up 15% from a year ago, when it was $30.8 billion.

“Online holiday commerce continues to perform very well through Green Monday with nine days surpassing $1 billion in desktop spending and a 15% growth rate versus last year, one point ahead of our forecasted growth rate for the entire season,” said comScore chairman emeritus Gian Fulgoni. “Though much has been made in the media of the possibility that early retailer promotions might have pulled spending away from the key shopping days such as Black Friday and Cyber Monday, our data show that this did not occur.

In fact, Fulgoni said, spending growth prior to Thanksgiving was 13%, while it has climbed to 18 percent from Thanksgiving through Green Monday, with the key spending days all seeing above-average growth rates.

Other notable growth stats from comScore include Thanksgiving Day (up 32% to $1 billion), Black Friday (up 26% to $1.5 billion), Cyber Monday (up 17% to $1 billion) and Cyber Weekend (Dec. 1-2, up 11% to $1.8 billion).

comScore also reported that mobile commerce has become a significant component of online holiday shopping, reaching $361 million on Thanksgiving (26% of total), $436 million on Black Friday (22%) and $548 million on Cyber Monday (21%).

You can view the entire press release here.

 

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