Concepts Direct lays off 100 workers

Multititle mailer Concepts Direct laid off 27% of its work force on July 3, or approximately 100 people. The Longmont, CO-based company also cut the salaries of many of its remaining workers, including managers, and plans to reduce catalog circulation.

In a statement, president Phillip Wiland said that sales had not met expectations while costs had risen. For the first quarter of fiscal 2002, the company lost $2.1 million, compared with a loss of $1.2 million the previous first quarter. Concepts Direct mails the Colorful Images stationery catalog and gifts books Linda Anderson, Snoopy Etc., Linda Anderson’s Collectibles, and Music Stand.