In the September issue, we stated that Millard Group was the list broker for the Silver-Award winning L.L. Bean’s Direct to Business Holiday 2008 catalog; the title’s list broker is actually MeritDirect.
In the July article “Packaged Goods,” we listed the incorrect measurements for parcels subject to dimensional weight billing. To clarify, if the measurements of a package (L × W × H) are greater than 5,184 cubic inches (12″ × 12″ × 36″), the package will be billed at the dimensional weight (L × W × H/194) or the actual weight, whichever is greater. Packages less than 5,184 cubic inches are billed at their actual weight. Multichannel Merchant regrets the error. (A corrected version of the story is available at www.Multichannelmerchant.com.)
In the December issue chart of industry mergers and acquisitions on page 10, we stated that Kellwood Co. was acquired by Sun Capital Partners in September. The deal was not consummated because Kellwood had rejected Sun Capital’s offer. (At press time in January, there were reports that Sun Capital was considering a renewed bid for Kellwood.) Multichannel Merchant regrets the error.
In the October cover story “Golden boy,” we described Orchard Brands’ Haband catalog as a $100 million business with declining sales due to a change in their audience. Haband sales are actually up substantially and projected to reach $295 million in 2008; its customer base is still direct mail buyers over the age of 60. Multichannel Merchant regrets the error.
In our February cover story “Holiday highlights,” we reported that Direct Marketing Services Inc. (DMSI) had created a design blog for its Montgomery Ward brand. The Design Talk blog, launched in early 2006, is actually part of DMSI’s HomeVisions brand. Multichannel Merchant regrets the error.
In the July article “Match game: the packaging version,” we misspelled the name of collaborative software developer Paxonix. Multichannel Merchant regrets the error.
In the Multichannel Merchant 100 listing in the August issue, we stated that 60% of Fisher Scientific International’s SKUs are proprietary. We should have specified that 60% of the cataloger’s revenue is generated from proprietary products. Multichannel Merchant regrets the error.
In the May 1 issue, we had an error on our Market Snapshot chart of outdoor gear mailers with the largest active buyer files. We inadvertently picked up the wrong numbers for the fourth-quarter 2004 house file universe; the corrected chart appears below. Multichannel Merchant regrets the error.
Outdoor gear mailers with the largest active buyer files
|Rank||List name||4Q 2004 house file universe||Average order|
|3||Bass Pro Shops Catalog Buyers||901,627||$100|
|4||Recreational Equipment Inc. (REI)||835,210||$96|
|5||Sierra Trading Post||697,393||$75|
The packaging firm StarchTech Inc. is based in Golden Valley, MN, not Golden Valley, MI (O+F, May 2004, pp. 21-22). We regret the error.
Harris & Harris Consulting Inc. provided “fulfillment design,” not “facility design,” for Dakin Farm (O+F, March 2004, p. 25). Bread Loaf Corp. of Middlebury, VT, supplied architectural and construction services. Their project architect was David Santini, AIA.
In the item “Cheerleading Catalogers Merge” in the “At Deadline” section of the March issue, we indicated that Varsity Brands president CEO Jeff Web would report to National Spirit president/CEO Jerry Dilettuso. In actuality, Webb will remain president/CEO of Varsity Brands, and Dilettuso will remain in his current role as well as become vice chairman. Catalog Age regrets the error.
In the “Secret Shopper” article in the February issue, we noted that of the 15 catalogers surveyed, Sturbridge Yankee Workshop charged the most for express shipping. We failed to note, however, that unlike most of the other catalogers featured, Sturbridge Yankee Workshop specializes in furniture and other bulky, heavy items. We apologize for the omission.
In the January article “A Rebounding Economy May Boost Paper Prices,” (page 11), Jim Tyrone, senior vice president of sales and marketing for Stamford, CT-based Mead Westvaco Papers Group, was quoted as saying he expects a 6% year-over-year increase in paper prices; rather, Tyrone was referring to forecasts suggesting a 6% increase in spending on advertising. Catalog Age apologizes for any confusion.
The Edwin Watts Golf franchise stores referred to in a Dec. 10 article about Wellspring Capital Management’s acquisition of the cataloger/retailer are located in Alabama, Florida, and Massachusetts. CATALOG AGE regrets the error.
In the Dec. 10 story “Equity Firm Buys Edwin Watts Golf” we identified that Edwin Watts has 48 franchise and company-owned stores in California, Florida, and Massachusetts. Edwin Watts operates 41-company owned stores in 10 states, primarily in the Southeast. It has seven franchise stores in California, Florida, and Massachusetts. CATALOG AGE regrets the error.
In the “Cheat Sheet: Who’s Who Among the Consumer Co-op Databases” article in the December 2003 issue, the number of consumer catalogers in the I-Behavior co-op was listed at 467; the correct number, as of press time, is 560. To clear up any discrepancies, Abacus has 1,150 companies and more than 1,800 titles; I-Behavior has 418 companies and 560 titles; NextAction has 375 companies and 470 titles; Prefer has 200 companies and 350 titles; and Z-24 has 497 companies and 755 titles. Catalog Age regrets the error.
In the October article “Golf Digest Magazine Enters Catalog Business,” we reported that Golf Digest has taken its list off the market. When it launched its Golf Digest Pro Shop catalog in June, the magazine stopped allowing catalogers to rent its subscription list. The subscriber list, however, is still on the market for other types of businesses. Catalog Age regrets the error.
In Ann Meyer’s September article, “Mini Catalog Has Sizable Pay-Off For Support Plus,” we incorrectly stated that the Support Plus piece was inserted into an AARP mailing. The Support Plus piece was actually inserted into the September 2003 mailing of New Maturity Direct, a nationwide co-op direct marketing program targeting the consumers 62-78 years old that reaches 3 million households a year. Catalog Age regrets the error.
In the April 15 issue, we listed the wrong phone number for e-Post Direct, which manages the Job Shop Technology e-mail list. The correct number is 845-731-3844, e-mail is www.e-postdirect.com. Catalog Age regrets the error.
In the article “List Management Heads Outside” (March, p. 37) we reported that Lillian Vernon Corp. hired ALC of New York in March 2000 to manage its list after managing the file inhouse. Lillian Vernon had actually hired another list firm in 2000 and moved list management to ALC of New York in March 2002.
In our February Small Catalogs Forum profile, “Firing Up a Catalog Business,” we said that founder Peggy Glenn had written her first fire-safety-related book in 1982 with her fire-investigator husband; the coauthor of the book is actually Glenn’s ex-husband, who is no longer a fire investigator. Catalog Age regrets the error.
The article “FedEx Home Delivery Challenges UPS” (November 2002, page 7) said that Donnelley Logistics doesn’t offer package tracking. That was a mistake. Donnelley does offer parcel tracking right up until it drop-ships packages into postal delivery units. Catalog Age regrets the error.
In the September “Bulls and Bears” chart, Lillian Vernon Corp.’s closing stock price for Aug. 5. was listed at $0.54 instead of the correct price of $6.65. Also, the correct percentage price change for the prior month was (3.8) instead of the (7.1) listed, and the year to date percentage price change was (1.1) instead of (1.7). Catalog Age regrets the errors.
In the Catalog Age 100 feature in August, we listed the incorrect phone number for Guitar Center. The correct number is 818-735-8800. Also, the company is based in Westlake Village, CA, not Austin, TX. Catalog Age regrets the errors.
In our February 2002 issue, Sealed Air Corporation’s inflatable packaging product, FillAir™, was mistakenly identified as Filled Air (“That’s a Wrap,” page 23). Sealed Air’s corporate headquarters is in Saddle Brook, NJ, not Saddle River, NJ. We regret the errors.
In our January 2002 issue, Hickory Farms’ third-party logistics provider was mistakenly identified as CTC Distribution Direct (“Fit to be Tied,” page 28). The correct name of Hickory Farms’ contractor is R.R. Donnelley Logistics. We regret the error.
In the October List Watch story “Driving Those Scooter Buyers Away,” we referred to Mokrynski & Associates as The Sharper Image’s list broker, but Mokrynski is the list broker for the Levenger catalog. The story also states that buyers of Sharper Image’s Razor scooter are younger and earn less money than its core buyers, but the demographic profile is the same, except that Sharper Image Razor buyers have more children. Catalog Age regrets the error.