Court Rules Against ‘Victoria’s Cyber Secret’

Miami–Intimate apparel retailer/cataloger Victoria’s Secret won $120,000 in damages last week from a company that registered four Internet domain names similar to “Victoria’s Secret,” according to wire reports. Though the limited partnership, Victoria’s Cyber Secret, has not used the domain names online, it said the names were planned for adult entertainment sites starring “Playboy” Playmate Victoria Silvstedt. Silvstedt, however, told the judge that Victoria’s Cyber Secret was not authorized to use her name or likeness and that she plans no dealings with the company.

U.S. District Judge James Lawrence King ruled that the trademarks registered by Victoria’s Secret were entitled to protection and that the limited partnership could not use the names. Victoria’s Cyber Secret had registered the domain names,,, and

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.