Court Rules Against ‘Victoria’s Cyber Secret’

Miami–Intimate apparel retailer/cataloger Victoria’s Secret won $120,000 in damages last week from a company that registered four Internet domain names similar to “Victoria’s Secret,” according to wire reports. Though the limited partnership, Victoria’s Cyber Secret, has not used the domain names online, it said the names were planned for adult entertainment sites starring “Playboy” Playmate Victoria Silvstedt. Silvstedt, however, told the judge that Victoria’s Cyber Secret was not authorized to use her name or likeness and that she plans no dealings with the company.

U.S. District Judge James Lawrence King ruled that the trademarks registered by Victoria’s Secret were entitled to protection and that the limited partnership could not use the names. Victoria’s Cyber Secret had registered the domain names,,, and