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Oct 01, 1998 9:30 PM  By

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor Treasure Chest Computers for $10 million of Insight stock. “Treasure Chest’s Web-friendly customer base fits perfectly into Insight’s strategic growth plan,” says John Lawrence, an analyst with Morgan Keegan & Co. In fact, 20% of Treasure Chest’s sales derive from the Internet. Treasure Chest will remain in New Orleans.

USPS EASES CANADIAN ENTRY The U.S. Postal Service on Aug. 28 unveiled Global Direct-Canada Admail, a partnership with Canada Post. With the service, the USPS will transport catalogs and other direct mail directly into Canada Post’s domestic mail stream, according to James Grubiak, the USPS’s vice president, international business unit. According to the USPS, the program reduces the cost of mailing into Canada 30%.

CHERRY TREE TOYS PRESIDENT HESKETT DEPARTS Larry Heskett, president of Belmont, OH-based Cherry Tree Toys since 1994, resigned during the summer. “I decided more than a year ago that I would come back to my home in Geneva, WI,” Heskett says. “It’s sort of a semiretirement for me; I’m still involved in the business on a part-time consulting basis.” Vice president Matt Simon has assumed Heskett’s day-to-day responsibilities at the $5 million-plus cataloger, which is owned by Chicago-based La Salle Capital.

FURTHERMORE…Clothing catalog/retailer Talbots launched the Talbots Woman catalog of large-size women’s apparel in early September…. General merchandise cataloger Lillian Vernon has hired Richard Randall, a former apparel industry financial consultant, as senior vp/CFO….High-tech gadgets cataloger/retailer Sharper Image Corp. promoted Tracy Wan to executive vp/CFO….Furniture retailer Totem Designs is launching DSGN, a catalog of furniture, lighting, and tabletop accessories, this month.