CozyDays, a multichannel retailer of outdoor living products launched three specialty consumer online stores in late July to compliment its CozyDays.com Website.
PatioSmart.com specializes in patio gear, such as aluminum, resin, wicker and teak patio furniture. PoolFloatsMart.com sells, you guessed it, pool floats, pool lounges, inflatable and pool entertainment products. FirePitsPark.com includes backyard entertainment items like fire pits, fireplaces, chimneys and patio heaters.
CozyDays vice president Ken Ozturan says the new stores give the three-year-old company a niche presence online, and that each site will allow it to reach a narrower segment while catering to a broader customer base.
Ozturan says the company will not launch accompanying print catalogs for the new Web sites, but will promote each online store with a section in the existing CozyDays catalog. The plan is to add new niche Websites as CozyDays adds product in particular categories.
The CozyDays catalog mails three times a year to nearly 50,000 households. Ozturan says the company does not rent lists, and only mails to customers and catalog requesters. Miami-based CozyDays also has a division, CompaMia.com, for contract and commercial sales.