Customer Acquisition Costs Fall

Woodbury, NY–Online retailers’ customer acquisition costs fell to $14 during the second quarter of 2001, according to a report by Shop.org, an association of online merchants, and consulting firm Boston Consulting Group. The acquisition costs fell from $18 in the first quarter of 2001 and from $23 during the 2000 holiday season. The survey, which is based on reports from 74 pure-play and mulitchannel retailers selling merchandise online, also found that order conversion rates were 2.2% in the second quarter, slightly higher than the 1.9% rate during the second quarter of last year.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.