CVS Launches Home Healthcare Catalog

Woonsocket, RI-based drugstore chain CVS in November launched a 50-page mail order catalog targeting older customers in need of home healthcare. Products include walkers and incontinence and foot care products. Although CVS spokesperson Todd Andrews won’t reveal circulation figures or sales goals, he says that the book was mailed to older customers, caregivers, and “anyone interested in good health.” The book is also available in CVS stores in Indianapolis and Providence, RI, he says.

The $22 billion CVS, which mails weekly newspaper circulars and other marketing vehicles to customers from its retail database, is also mailing the catalog to members of the chain’s Extra Care loyalty-card program, “who have told us that they would like to receive this type of healthcare information,” Andrews says.

CVS, which has more than 4,000 stores in 32 states and the District of Columbia, has no plans to use rented lists or credit-card lists. The retailer plans to “continue to test this concept in the near future and make decisions based on the results of this process,” Andrews says.

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CVS launches home healthcare catalog

Woonsocket, RI-based drugstore chain CVS last month launched a mail order catalog targeting older customers in need of home healthcare. Although CVS spokesperson Todd Andrews won’t reveal circulation figures or sales goals, he says that the book was mailed to older customers, caregivers, and “anyone interested in good health.” The book is also available in CVS stores “in several different markets,” he says.

The $22 billion CVS, which mails weekly newspaper circulars and other marketing vehicles to customers from its retail database, is also mailing the catalog to members of the chain’s Extra Care loyalty card program, “who have told us that they would like to receive this type of health care information,” Andrews says.

CVS, which has more than 4,000 stores in 32 states and the District of Columbia, has no plans to use rented lists or credit-card lists. The retailer plans to “continue to test this concept in the near future and make decisions based on the results of this process,” Andrews says.

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The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
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