CVS Launches Home Healthcare Catalog

Woonsocket, RI-based drugstore chain CVS in November launched a 50-page mail order catalog targeting older customers in need of home healthcare. Products include walkers and incontinence and foot care products. Although CVS spokesperson Todd Andrews won’t reveal circulation figures or sales goals, he says that the book was mailed to older customers, caregivers, and “anyone interested in good health.” The book is also available in CVS stores in Indianapolis and Providence, RI, he says.

The $22 billion CVS, which mails weekly newspaper circulars and other marketing vehicles to customers from its retail database, is also mailing the catalog to members of the chain’s Extra Care loyalty-card program, “who have told us that they would like to receive this type of healthcare information,” Andrews says.

CVS, which has more than 4,000 stores in 32 states and the District of Columbia, has no plans to use rented lists or credit-card lists. The retailer plans to “continue to test this concept in the near future and make decisions based on the results of this process,” Andrews says.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

CVS launches home healthcare catalog

Woonsocket, RI-based drugstore chain CVS last month launched a mail order catalog targeting older customers in need of home healthcare. Although CVS spokesperson Todd Andrews won’t reveal circulation figures or sales goals, he says that the book was mailed to older customers, caregivers, and “anyone interested in good health.” The book is also available in CVS stores “in several different markets,” he says.

The $22 billion CVS, which mails weekly newspaper circulars and other marketing vehicles to customers from its retail database, is also mailing the catalog to members of the chain’s Extra Care loyalty card program, “who have told us that they would like to receive this type of health care information,” Andrews says.

CVS, which has more than 4,000 stores in 32 states and the District of Columbia, has no plans to use rented lists or credit-card lists. The retailer plans to “continue to test this concept in the near future and make decisions based on the results of this process,” Andrews says.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.