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MULTICHANNEL MERCHANT » CYBER WEEKEND 2013
U.S. retailers and brands who use Borderfree’s platform saw their online same-store sales to international consumers rise 50% this Black Friday compared to last year, according to information provided by the global ecommerce technology provider.
Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.
Record-setting Thanksgiving Day ecommerce sales set the stage for a record Black Friday with online sales growing 18.9% over the same period last year, according to the the IBM Digital Analytics Benchmark. The biggest surge came from mobile sales which reached 21.8% of total online sales for Black Friday, a 43% increase.
Integrated shopping trends have ruled the day – and night – as Shop Your Way members and customers took advantage of more options to get doorbuster savings at Sears for Thanksgiving Day and Black Friday 2013.
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
With Adobe projecting Cyber Monday sales to pass the $2 billion dollar mark, this is the busiest and potentially most profitable day of the year for ecommerce merchants. Here are 5 last-minute tips to ensure your ecommerce site is ready.
IT firm Compuware said it say a very large spike in Thanksgiving Day mobile commerce traffic. However, retail websites performed slightly slower this year.
Thanksgiving Day became a $1 billion ecommerce sales day. Actual sales came in at $1.062 billion, according to the Adobe analysis based on 180 million visits to more than 1,000 U.S. retail websites.
Walmart.com processed nearly 400 million page views on Thanksgiving Day, including customers who used mobile devices and tablets.
by George Chang
Posted 14 hours ago
Posted 14 hours ago