Day-Timers Launches Gifts Title

Known for its business diaries and day planners, Day-Timers last month mailed a spin-off gifts catalog. Titled Flavia, the catalog sells photo albums, scrapbooks, and prints with designs licensed from the artist of the same name, who produces colorful, whimsical illustrations.

The 20-page book mailed to an even mix of customers and prospects, says Tom Tweedie, Day-Timers’ director of direct sales and marketing. Although Day-Timers hasn’t done cold mailings in two years, Tweedie says he got the green light from management to rent lists for Flavia because he’s planning for the book to break even in one mailing.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.