The board of directors at New York-based Alloy approved the spin-off of subsidiary Delia’s, which consists of the Alloy, CCS, and Delia’s catalog, Web, and retail businesses. The company’s marketing services business will continue to operate under the Alloy moniker.
The trading of Delia’s common stock on the Nasdaq National Market is expected to begin on or about Dec. 19 under the ticker symbol “DLIA.” The business had sales of $184.3 million last year. The Delia’s catalog and stores and the Alloy direct business sell apparel and accessories for teenage girls. CCS sells skateboarding and snowboarding gear.