Delta Education Sold to Wicks Group

Nashua, NH—On Aug. 8, Toronto-based media conglomerate Torstar Corp sold math and science materials cataloger Delta Education to New York-based private equity firm Wicks Group, which specializes in media and communications. Terms of the transaction were not disclosed.

According to Gary Facente, Delta’s new CEO, the deal is the culmination of Torstar’s previously announced decision to divest its Children’s Supplementary Education Publishing assets. Torstar, which owns media companies such as “The Toronto Sun,” was forced to put cataloger and other properties on the block when advertising dollars began to slow.

Delta Education, which Facente says is profitable, has experienced “depressed response rates” to the catalog, he notes. The company, which also sells via a sales team, plans to reduce catalog circulation over time to be more targeted. But Facente says he is pleased with Delta’s Web business and envisions the Internet as a means of driving better response.

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