Dessert Alert! Launches Sweets Site

Oct 10, 2007 3:56 AM  By

Cybersnackers beware: A new online source of decadent desserts is just a click away. Gourmet dessert company Dessert Alert! launched an online catalog in late August.

The site’s offering includes cookies, brownies, lemon bars, cupcakes, cheesecake, and muffins. While not exactly health foods, the desserts contain no preservatives or artificial ingredients.

Based in Valencia, CA—about 35 miles northwest of Los Angeles—the business has grown approximately 400% since it began in 2004, says founder Jill Jackson. The Website should give Dessert Alert! a serious boost.

“It’s going to take us into a whole new realm of service,” Jackson says. “We’ve developed a nice customer base all over the country” that the company can now better cater to, she adds.

Why sell on the Web? Dessert Alert! customers had been asking for a long time about Internet ordering, Jackson says. “There was a huge demand for online ordering. People don’t want to waste time speaking to an individual. I was realizing there were missed opportunities when people found out we didn’t have online ordering.”

Web orders are filled in a commercial kitchen in Valencia. Most of the online catalog items can be ordered as single servings, by the dozen, or multiple dozens.

The Website also features Jill’s catering services, wedding dessert station offerings, holiday-themed packages, and corporate gifts. A “build-it-yourself” section on the site allows people to mix and match their favorite combinations.

With its online ordering in place for the holidays, Dessert Alert! is planning for a big season. “We’ve had successful holiday seasons in the past. This year, I think that will multiply exponentially,” Jackson says.