Dick’s Sporting Goods Using UberRUSH to Deliver Super Bowl Champions Merchandise

PITTSBURGH (February 5, 2016) – DICK’S Sporting Goods (NYSE: DKS), the largest U.S.-based, full-line omnichannel sporting goods retailer, announced today it is offering UberRUSH as a way to provide displaced fans in Chicago and New York City with the chance to be part of their team’s championship celebration immediately following the Super Bowl.

For the first time, football fans in eligible zip codes will have the opportunity to place orders through DICK’S Sporting Goods at DSG.com/rushmyshirt and receive official championship t-shirts that same night, deliveries powered by UberRUSH. DICK’S will cover the UberRUSH delivery fee on all championship t-shirt orders. Deliveries will occur for roughly two hours following the game and, if inventory remains, continue the next morning at 9 a.m.

“Partnering with Uber to bring this exclusive experience to displaced fans of the Broncos or Panthers living in Chicago and New York City is really exciting for us,” said Ryan Eckel, Vice President of Brand Marketing, DICK’S Sporting Goods. “Sports provide a crucial sense of community, particularly for those living far from home, so we wanted to find a way to create a ‘home-field’ celebration for the winning team’s fans. On Sunday, they can be wearing an official championship t-shirt hours after their team wins the big game.”

“Our partnership with DICK’S Sporting Goods is a great example of creative ways that businesses of all sizes can leverage on demand delivery enabled by UberRUSH to engage with their customers,” said Michael Conti, General Manager, UberEVERYTHING NYC. “We are excited about the many possibilities.”

This limited-time offer will only be available while supplies last. More information on this exclusive promotion can be found by visiting DSG.com/rushmyshirt.

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