DM Employment on the Rise

Direct marketers are planning to make more hires and fewer layoffs entering the second quarter, according to a survey by Owatonna, MN-based Bernhart Associates.

Among the 186 direct marketers surveyed, 5% said they plan reductions in staff this spring, compared with 12% the previous quarter. What’s more, the portion of companies with hiring freezes dropped from 20% to 16% during the same period. Creative, account management, sales, and sales support positions “will be in demand,” according to president Jerry Bernhardt.

As for new jobs, 63% of respondents said they plan to beef up staff from now until July. “The vast majority of hires are going to be new positions rather than replacements. Recruitment activity also remains strong,” Bernhart says, noting a steady increase in search assignments for more senior level positions. “Turn-downs are also making a comeback with the pendulum swinging more in the candidate’s direction.”

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.