DMA aims to refocus interactive subsidiary

The Association for Interactive Media (AIM), which was absorbed by the Direct Marketing Association in 1998, has altered its name slightly, exchanging “Media” for “Marketing.” The name adjustment is designed to reflect the group’s commitment to the use of interactive opportunities to strengthen the multichannel marketing industry, the DMA says.

In conjunction with the name change, AIM has enhanced its Website ( by adding white papers, industry research, and interactive marketing news. The group also intends to conduct surveys, organize councils, and run assorted other events.

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