DMA Axes 10% of Staff

New York–The Direct Marketing Association has enacted across-the-board cuts, eliminating 10% of its staff.

Nineteen employees learned they were being laid off Tuesday and Wednesday. About one staffer from every department lost their jobs.

They ranged from junior to director level, according to Christina Duffney, spokesperson for the DMA. “If a position was eliminated, that was the reason they were laid off, other than that it was related to seniority,” Duffney said.

Names and titles of those who lost their jobs were not released.

The Association’s last layoff was in May when it let go 17 employees from the seminar division. At that time, it outsourced conference registration, and data input functions. The reason for the May layoffs was a 30% to 40% drop in conference attendance, according to DMA President H. Robert Wientzen.

The reasons for the recent cutbacks have to do with the general downturn in the economy, Duffney said.

The DMA currently employees 180 people.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.