DMA President/CEO Wientzen to Retire

Bob Wientzen, president/CEO of the New York-based Direct Marketing Association since 1996, formally announced on Dec. 16 his plan to retire effective July 1, 2004. He had informed the DMA Board of Directors his plans recently.

The board has put together an executive search committee composed of current and former board members to find a successor. The board has asked Wientzen, 64, to serve through the end of 2004 to ensure a smooth transition to a new president, and will be available to the DMA on a consulting basis through the end of 2005, he says.

Wientzen took the helm of the DMA after having served on its board for six years. He previously served as chairman/CEO of Advanced Promotion Technologies after a 27-year career with product marketer Procter & Gamble, one of the DMA’s founding member companies.

Wientzen says he’s most proud of leaving the DMA with greater financial resources, and a membership base that has grown nearly 47% since he became CEO. “It’s been a challenge and opportunity I’ve enjoyed in many ways,” he says. “My biggest achievement has been in bringing DMA into a new era of e-commerce. That’s something that wasn’t happening before I got here.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.